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Spring 2025 Beauty Trends: What’s In & What’s Out 

By Alayah Brantley and Juliet Torres Gonzales

Spring 2025 Beauty Trends: What’s In & What’s Out 

By Alayah Brantley and Juliet Torres Gonzales

With the arrival of warmer weather, it’s time to refresh our beauty routines and wardrobes for Spring 2025! This season is all about embracing effortless beauty— Short, chic hairstyles are making a strong comeback, while Bohemian fashion and the “Coastal Cool Girl” aesthetic are taking over. Meanwhile, some of last year’s biggest trends are fading away. So, what’s in and what’s out for spring beauty and fashion? We’ve got you covered—let’s dive into the must-know trends of the season!

Fresh-Faced Glow: The Rise of Hydrated, Natural Skin 

woman with minimal makeup and glowy skin

Effortless Brows: Embracing Natural Texture and Tinting

Brow trends have taken a significant turn away from the ultra-sculpted look of previous years. Just like the shift towards a softer, more natural makeup base, eyebrows are now all about embracing a fuller, more effortless appearance. People are reaching for eyebrow gels and microblading-style pens with fine, hair-like tips to achieve a fluffy or soapy brow effect. Meanwhile, eyebrow pencils and pomades—once used to create sharp, heavily defined arches—are being set aside. This trend encourages a more authentic, low-maintenance approach to beauty, focusing on enhancing rather than reshaping.

Beauty lovers are now embracing their natural selves, which includes letting their brows grow out, and filling them in with light, feathery strokes to celebrate their unique shape. For those looking to enhance their brows without the sharp, overdone look, eyebrow tinting has become a popular alternative. Godefroy Beauty makes this option accessible with its Instant Eyebrow Tint, delivering the same thick, full brow tint you’d get from an in-salon service—without the pricey treatment bill or time spent in a chair. 

Effortless Brows: Embracing Natural Texture and Tinting 

woman with red toned eyeshadow

Sun-Kissed Minimalism: Soft Blush and Underpainting Replace Harsh Contour

Following the shift toward a softer, more natural makeup look, people are applying the same concept to their entire routine. Instead of harsh contouring, underpainting and soft blush have taken center stage. This technique flips the traditional makeup order, placing complementary products like blush, contour, and highlight underneath foundation rather than on top. While these base layers are eventually covered, they create depth and dimension in a way that feels seamless and natural. 

Underpainting allows for sculpting and defining the face while maintaining a soft, natural-looking finish. It still provides the snatching effects of traditional contouring—but without the harsh lines or stark contrasts. Originally popular in drag makeup, this technique has now made its way into mainstream beauty, embraced by celebrities, makeup influencers, and everyday beauty lovers striving for that effortless, fresh-faced glow. 

With the “no-makeup” makeup look dominating trends this spring, underpainting and sun-kissed minimalism are likely to continue into summer as the beauty world leans further into natural, radiant skin. 

@patrickta How I Like To Underpaint @Patrick Ta Beauty ♬ Boundless Worship - Josué Novais Piano Worship

Fashion Trends for Spring 2025  

Spring 2025 fashion is full of exciting and fresh takes on past trends and will pair perfectly with any of the above-mentioned makeup styles for a complete and cohesive look. From pink to Fisherman Core, Spring 2025 is all about nostalgia and even niche trends.

1. La Vie Boheme

Bohemian fashion is back, reminiscent of the 2012-2014 boho-chic style that dominated runways. This time, the trend focuses on styles and silhouettes from the ’70s, featuring fringe, soft sheer fabrics, long dresses, and intricate mixed-metal beading. Paired with gold or silver jewelry and clog sandals or boots, this trend brings a whimsical and nostalgic touch to your everyday wardrobe.

2. Petal Pink and Pistachio

Green and pink are not revolutionary for spring. While last year's summer saw a rise in hot pink, its more subtle, subdued sister—Petal Pink—is having its moment this spring. This color appears in athleisure as a continuation of the ballet and Pilates aesthetics or in accessories like handbags and shoes. Pistachio green is this season’s highly complementary companion. The color is perfect for a statement item like wide-leg trousers or a silk maxi dress. Similarly to Petal Pink, this color can be seen laced through all types of accessories.

3. Costal Cool Girl

2024 saw the rise of the coastal grandma and coastal granddaughter aesthetic. This spring, the trend is evolving into a more minimalistic and edgy interpretation. Runways from Miu Miu and Sacai have featured stripes, wide-leg pants, and boat shoes.

4. Fisher Man fashion

Woman with white dress and boots walking

Spring Hair Trends:

Woman with short hair and bangs

Conclusion

Spring is the season of experimentation. Trying something new with your makeup and wardrobe is a great way to transition into the warmer months. From glowing makeup and underpainting blush, to pistachio green and fisherman-inspired fashion, this spring’s trends are nothing short of experimental.

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