About Us


Innovative Beauty Products, parent company of Godefroy and Godefroy Beauty, started when my husband, Clay Campbell, had a vision of owning his own business. When he approached me to take over the brand Godefroy I admit I was a little hesitant. It was a small manufacturing company supplying beauty supply stores, recognized solely the state of Texas. Eventually I saw the vision of this unique capsule tint technology for tinting stubborn gray hair and he convinced me to hop on his train of entrepreneurship.

That was in 2004. With a lot of love, time, patience and many sleepless nights, we fast forward and find our brand in 25 countries and growing. Together, we have become a leading manufacturer of unique, high quality beauty products for salon professionals and consumers. We take pride in our customer service and back our brand 100%. Everything we put launch to market goes through rigorous, and ethical testing to ensure the best quality possible. We are also driven to be sustainable and 100% cruelty free. We understand what it takes to be successful in the competitive and ever-changing world of beauty supplies. Our mission is to create unique, market–driven beauty supply products that provide the most value to you, our customers, and it is this mindset that has propelled us to where we are today.