Makeup artist applying makeup to a model in front of a mirror with lights.

Upcoming Beauty Trends: What to Look Out For in 2026

By Nnaja Diogu & Aryiah Brown

By Nnaja Diogu & Aryiah Brown

Beauty in 2026 is less about chasing a single “look” and more about building routines that fit your life and fit your style. Skin is still a main focus like it was in previous years, but in a way that feels more protective than performative.Think about hydration that doesn’t wreck your barrier, smarter SPF, and ingredients that truly belong on your shelf, instead of going viral for a week and disappearing.Social media (especially TikTok) is still where many trends are born,but the vibe is shifting. People want proof, not just pretty packaging be fore and after clips, ingredient explainers, and creators who show what their routine looks like on a real Tuesday, not just under studio lights. So, for 2026, keep an eye on three big areas: skincare that respects your barrier, lashes and brows that stay low-maintenance but polished, and small detail changes (like tinting) that make everything else in your routine easier.Let's get started!

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Two women with clear skin smiling against a gray background

Lashes & Brows in 2026

If 2023–2024 were all about laminated, sky-high brows and dramatic lash extensions, 2026 feels far more subtle. Lashes and brows are still defined, but the focus shifts to soft structure and long-wear stain results that stay put for weeks, not just through the workday. Instead of clumpy, spider-like mascara every morning, more people are choosing semi-permanent options like lash lifts, gentle tints, and serums that support healthier hair over time. This is where Godefroy’s lash tint options come in, especially Godefroy 28 Day Mascara, which offers up to four weeks of peroxide-free color.

Woman applying brow tint and brushing her brows on a beige background

@aselbbh my 2026 makeup predictions 💓 - #makeupprediction #makeupstyle #2026makeuptrends ♬ original sound - a s e ℓ

Brows are following the same calmer direction. Ultra-blocky, overly carved arches are fading in favor of softer, straighter, and more natural shapes that work with your existing brow rather than against it. Tinting goes perfectly with this trend: instead of filling in every day with pencil or pomade, a long-lasting tint can stain both the brow hair and the skin underneath for a fuller look. Godefroy Instant Eyebrow Tint fits perfectly here, with multiple shades and 3–4 weeks of wear when cared for properly. By the time we’re deep into 2026, the most modern face will likely be one where skin looks cared for and details like tinted brows and lashes do the subtle, everyday heavy lifting.

Hair Color & Styles in 2026

In 2026, hair color is intentionally subtle. Shade direction trends warm-neutral and believable: brunettes go chocolate-malt, blondes shift oatmeal-beige, and reds lean cinnamon or cola—refined, not brassy. To maintain that “fresh salon” look between visits, weekly tone control (at-home gloss or drops) becomes standard; meanwhile, brows coordinate one notch lighter or warmer for a cohesive frame. Hair cut-wise, movement is in. Shags, long layers with face-framing softness, and bobs that swing—either razor-sharp or floaty with micro-layers, depending on texture. Heat styling follows suit with lower temps, heat-smart serums, and a cool shot to set shape so hair looks polished, not pressed. Finally, 2026 accessories go micro and chic—slim headbands, satin scrunchies, and tiny clips; the perfect punctuation for glossy, lived-in color.