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28 DAY MASCARA

THE most low-maintenance way to make your lashes to appear fuller and more prominent with no mascara needed. Waterproof, drip proof, smear proof, and sweat proof

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$29.95
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  • Made in the USA

    Small company based out of Dallas, Texas. All products are formulated and manufactured in the United States. Distributed worldwide

  • PETA Certified Cruelty Free

    100% Cruelty free products

    3rd party verified by PETA

  • 10,000+ 5-Star Reviews

    Trusted Amazon best-selling partner with over 10,000 product reviews.

    20+ Years of expertise

Ingredients

Cream Colorant:
Water, Cetearyl Alcohol, Sodium Laureth Sulfate, Pyrogallol, Ascorbic Acid, Iron Oxide

Gel Activator:
Water, Silver Nitrate, Ammonium Acryloyldimethyltaurate / VP Copolymer, Ammonia

Directions

ALLERGY TEST

If using single application packets:

Squeeze a small amount of solution No 1 onto the end of the applicator stick

Apply to the inside of your arm

Do the same with solution No 2 and apply over the same spot as solution No 1. Let stand one minute and wipe clean

Place both foil packets back into the zip lock bag and store in a cool, dry place. Wait 24 hours. If no visible signs of irritation exists, you may proceed with tinting the lashes. Do not use this product if irritation is visible

If using multi application tubes, remove cap on solution No 1 Cream Colorant and use the cap to pierce the protective film on the tube. Follow the same instructions as above.

TINTING YOUR EYELASHES

For best results, wash lashes thoroughly with a mild soap and warm water, or use an oil free makeup remover. Let dry before tinting.

It is best to tint one eye at a time. Apply a thin coat of petroleum jelly under the eye area and apply enclosed eye shields. Make sure eye shields are placed directly below the lower eyelashes. This will prevent staining

If using single application packets, remove the work station card and squeeze the entire contents of solution No 1 and No 2 onto the marked circles. DO NOT MIX

If using multi application tubes, remove cap of solution No 1 Cream Colorant and pierce the protective film on front end of the tube

Apply solution No 1 onto the lashes with enclosed applicator in a downward motion towards the eye shield. Let stand a few seconds. Do not remove color

Wipe applicator stick clean and apply solution No 2 over solution No 1. Be sure to coat each eyelash hair thoroughly including ends and corners of the eyelashes. Let stand one minuteRemove color with a damp tissue by wiping downward towards the eye shield. Wash lashes with water to remove any residue. The tinting process is now complete

TINTING YOUR EYEBROWS

Apply petroleum jelly around the eye area to prevent accidental staining. Be careful not to get any on the eyebrows

.Follow directions 2-5 for tinting the eyelashes. They are the same

STAINING THE SKIN HAS OCCURRED

Stains will disappear in 1-2 days. To speed up the process, create a mild exfoliate of water and sugar, and rub gently on stain and rinse with waterApply a matte makeup or powder to cover stain.

A SLIGHT STINGING SENSATION AFTER APPLYING HAS OCCURRED

A slight stinging sensation is somewhat common and should subside quickly after rinsing with water. If stinging persists, discontinue use and seek medical attention.

Shipping and Return policy

  • Same day processing with 3-5 day shipping.
  • Standard shipping: $2.99 Free shipping on orders over $35
  • Standard shipping eligible anywhere in the US. $14.95 shipping to Mexico and Canada
  • 30-Day return and refund policy
28 day mascara sachet reflection

28 Day Mascara Eyelash Tint

The low-maintenance lash solution for bold and prominent lashes without mascara. It's a sweatproof and waterproof permanent mascara color and tint that lasts up to 4 weeks.

  • woman doing a morning routine

    Make your morning routine easier

  • two sporty girls surfing in the ocean energy

    Don't worry your lashes can keep up with you.

  • portrait of a young woman crying while celebrating

    Life proof your lashes.

Wake up with beautiful lashes

blonde with blue background

Before & after

How a subtle change can make a big difference. Enhance your natural beauty.

blonde eyebrows before eyebrow tint
blonde eyebrows after eyebrow tint

Color Stop Technology

close up of eyebrow tint

Customer Reviews

  • Made my lashes look like I have lashes. Great because of summer water, pool, beach, water balloon fights etc. My lashes look great and give my eyes definition. Can't believe it took me so long to find this product. Also purchased the product to keep my color longer for both eyelashes and brows.!!!

    Tammy Godefroybeauty.com Review
  • I did my lashes and brows all at once, taking my time, maybe 10-15 mins total. The instructions suggest doing one eye at a time, which makes sense for ensuring equal processing time, but I decided to risk it. I was careful to apply with precision, while using plenty of product. The result is great. It has been several days and is holding up well. The dye does stain the skin temporarily, and on my brows the black dye appeared more like a vibrant dark brown on day one. By day two, with normal washing, the stain/warm cast were gone. I'm very happy with the outcome.

    Kate Godefroybeauty.com Review

How long will it last?

With a proper application, it can last up to 3 or 4 weeks. Water resistant and non-fading, you can enjoy all outdoor activities without having to apply mascara daily

How long does it take to process?

The simple two-step application takes just a few minutes to apply. The color processes in one minute

Is it safe to use?

Yes. It is clinically proven safe for use around the eye area.  It will not harm the eyelash hair

Who will get the best results?

Someone who has light to medium brown eyelashes will see the best results.  If you already have dark lashes you will see results on the tips and bottom lashes

Can I use this on other facial hair?

Yes, it is safe to use on eyebrows too

The color was not dark enough

For thicker or coarse eyelashes you may need to repeat the application. This helps with color intensity and longer lasting color

The color stained my skin. How do I get it off

Stains will disappear in 1-2 days.  To speed up the process, create a mild exfoliate of water and sugar.  Rub gently on the stain and rinse with water

The color did not last. Did I do something wrong?

You need to clean the lashes of oil or makeup before applying the tint. Wash lashes thoroughly, let them dry completely then repeat the tinting process.  Make sure when you apply petroleum jelly you do not get it on the hair. This will inhibit the color process

Does this tint the skin or the hair?

28 Day Mascara Tint Kit will naturally tint both, however staining on the skin will fade quicker than on hair

There is a slight stinging sensation on my skin and eyes. Is this normal?

A slight stinging sensation is possible and should subside quickly after rinsing with water.  If stinging persists, discontinue use and seek medical attention

  • 5 stars: 42 (58%)
  • 4 stars: 5 (7%)
  • 3 stars: 7 (10%)
  • 2 stars: 4 (6%)
  • 1 star: 14 (19%)
L
Lisa

I found this product difficult to apply. The plastic applicator stick really made it hard to control the amount of product you were putting on and almost impossible to apply it to individual strands. I ended up using a brow/mascara brush that I had on hand, this worked much better. The color wasn't as dark as I thought it would be, even after applying twice. Maybe another coat would've made a difference or if had chosen black.

Hi Lisa,
Thank you so much for taking the time to share your experience with our product. We’re sorry to hear that the plastic applicator didn’t give you the control you needed and that the shade fell a bit lighter than expected. I would like to share a few tips that might help next time. Swap to a small, angled brow or mascara brush—just like you discovered—to get more precision on individual hairs. As a side note we opted out of providing a mascara brush because we found more solution is lost within the bristles therefore may not yield as many uses. I would also agree with you for a richer, more dramatic finish, our Black shade delivers extra depth and may be a great next step. Thank you again for your honest review. We hope your next experience feels effortless and that you love the results!

R
Robin Catone

Very easy to apply and I plan to order another before I go on vacation to Hawaii in September. It will be great to have nice lashes even when I'm swimming or snorkeling.

A
Anonymous

I like this lash dye very much. The application is fast and easy. I always use this when I am unable to uses eye makeup. I scheduled cataract surgery, and this 28 day mascara will last for the 4 weeks of aftertreatment. I have transparent lashes, so I get the black instead of the brown.

K
Kimberly Ashmore

I didn’t get the dark black color that it advertises. Also, the product did not last more than three days. I would like to have a refund.

Hi KDC, we are sorry to hear about your experience. I will have our support team reach out to you. Thank you for your feedback!

M
Mary Mccormic

This is the best die for Eyebrows.
My Eyebrows are blonde, very much invisible... like fishing line.
I've used this for years. It has made me very confident.
However, this product does very little for 'MY' fishing line eyelashes... much too difficult to die my eyelashes myself. So, I just use mascara.

b
barbara bennett

There was no liquid in tube #2.

a
anita r crago

I’ve used it for many years. I noticed you made a change in the product. I hope it works as well. I just used it yesterday.

C
Claire Davidson

Didn't work. Multiple steps annoying.

K
KBW

Nope. Not unless I get a friend to help next time. This was NOT a one person job. Also, you WILL get dye on your fingers and probably fingernails. The little under eye patches are very small. Imagine balancing the patch with one eye closed and trying to wipe off the applicator tip so you can put the second solution on? Yea…no. I’ll spend the bucks for a professional tint next time.

A
Anonymous

easy to use

A
Anonymous

I found it very difficult to apply without getting it everywhere.

Hi there, thank you for taking the time to leave a review for our 28 DAY MASCARA. I are sorry to hear that you had difficulty applying the solution. For your next application I would recommend using a smaller amount of product and starting at the base of your lashes for a less messy application. I hope this helps! Thank you for giving our product a try.

C
Connie Irwin

did a good job . I need to put more vaciline on as it got on my skin. after a few days it looked better & better.

A
Anonymous

Easy Peasy

H
Holly OBrien

Easy to apply & my lashes look good 👍

A
Anonymous

It's a great product BUT it didn't work for me. It was very successful at coloring my eyelashes black; unfortunately, I have very thin eyelashes so even though they're black, I can still barely see them. The product is fine, the problem is on my end.

Hello, thank you for taking the time to share your experience. We have noticed persons with light to medium brown eyelashes will see the best results. If you already have dark lashes, you will see results on the tips and bottom lashes. Thanks again for your comment we are always here to help and happy to offer tips to get the best results!

A
Anonymous

Love being able to do it myself. Been using using 28 day mascara for years.

Thank you for your loyalty!

S
Susan

Very difficult to put on with the applicator stick. You need to change it to a thin mascara brush. People with light or gray hair need to get closer to the root without staining their eyelids. Other than that it looks like it will last really long.

Hi there! Thank you for your honest feedback about our 28 DAY MASCARA. We appreciate your suggestion about changing the applicator to a thin brush, what we have found is you lose much of the solution into the bristles therefore use more than expected for each application. Thank you for your support and we hope you continue to enjoy the long-lasting results of our mascara. Have a great day!

A
Anonymous

Great product

A
Anonymous

I have been using this product for years on my redhead eye lashes. It works very well and lasts a long time. It covers better than mascara.

K
Kate C

Did not work at all

Hi there,

We apologize that our 28 DAY MASCARA did not meet your expectations. We value your feedback and we would love to make it right for you. Please reach out to our customer service team and we will be more than happy to assist you. Thank you for bringing this to our attention. We are available M-F 9 a.m. – 5 p.m. CST. 1-800-854-9809

S
Sheryl C

I need to use this a bit more often as my eyes water a lot. Still, it does make them look dark and when I curl them they look pretty great. The "perm" part (comes included with certain packaging) works amazingly too. I use spoolies (like mascara wands that you toss afterward) to apply and leave on for a longer time. Also it does not seem to take out my eyelashes, and I like that the ingredients are not super harmful if you get it in your eye by mistake--which I've only managed to do once.

A
Anonymous

It really lasts

A
Abby

Works and dyes eyelashes very well!

A
Amy

not dark enough, really didn't do much on my light eyelashes

Hi Amy,
Thank you so much for your feedback—I really appreciate you taking the time to share your experience. I'm sorry to hear the results weren’t as bold as you were hoping for. Light lashes can sometimes need a second application or a darker color; this kit is available in Brown and Black.

A
Anonymous

Works well

E
Emily

the applicator didn’t work very well, a lot got in my eyes and it stung very bad so I only did one eye and just threw the rest out. I would suggest a better applicator more like a mascara brush perhaps and better instructions.

Hi Emily,
Thank you so much for taking the time to share your experience — we truly appreciate your feedback. I'm sorry to hear that your application process was uncomfortable; that’s never the experience we want for anyone.
The sensation you mentioned is something we’ve found can vary quite a bit from person to person, and while it's expected, we understand how it could be unpleasant.
As for the applicator, we’ve opted not to include a spoolie or mascara-style brush, as we discovered that a significant amount of product tends to get lost in the bristles.
Thanks again for reaching out — your input helps us do better.

n
norma

Very good

M
Missy

The little stick provided was not a good applicator. The amount of product was way too much for eyelashes. I would like smaller batches with more applications.The under eye pads really didn't want to stay in place. My eyelashes are dyed but I would look at other options next time

Hello Missy, we appreciate you taking the time to share your thoughts with us. I am sorry to hear the applicator wasn’t quite working for you. It does have both a thin and a thick side, so we recommend trying each to see which one gives you the best result.
We include enough product to allow for a second application, just in case it's needed. And when it comes to keeping the eye shield in place, finding the right amount of Vaseline can take a bit of experimentation — a little goes a long way.
Thanks again for your thoughts — it means a lot to us!

D
Debra

Added very little color and faded within days.

Hello Debra, Thanks so much for your feedback. I am sorry to hear you are not satisfied with the amount of color on the lashes. For thicker or coarser lashes, we recommend repeating the application to help boost both the intensity and staying power of the tint. Prepping the lashes is also key: be sure to remove any oil or makeup, wash thoroughly, and let them dry completely before starting the tinting process. One helpful tip — when applying petroleum jelly, try to avoid getting it on the lashes themselves, as that can interfere with how well the color sets. Also, someone who has light to medium brown eyelashes will see the best results. If you already have dark lashes, you will see results on the tips and bottom lashes. Thanks again for reaching out we are always here to help and happy to offer tips to get the best results!