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Best Beauty Tips For Women Over 50

By Alexis Scarlett & Sophia Zevallos

Best Beauty Tips For Women Over 50

By Alexis Scarlett & Sophia Zevallos

Aging gracefully isn’t just about embracing your years; it's also about adapting your beauty routines to suit the changes your skin and hair undergo. From choosing the right skincare regimen that provides extra hydration and firmness, to selecting makeup colors that flatter rather than overwhelm, we’ve got you covered. In today's blog, we will explore how to subtly tint graying brows to frame your face beautifully and discuss the benefits of using lash serums as you age.

Additionally, we'll recommend the best makeup products that cater specifically to mature skin, ensuring you look as vibrant and stunning as ever. Let’s embrace this new chapter of our lives with style and confidence!

1. Adapting A New Skincare Routine

As we age, our skin requires more targeted care to maintainits health and vitality. This means incorporating products that offer deep hydration, enhanced nourishment, and increased elasticity. At Godefroy, we recommend starting with a gentle cleanser that doesn’tstrip the skin, followed by a rich moisturizer that locks in moisture and combats dryness. An essential step is to integrate a serum packed with antioxidants and vitamins to help repair skin damage and boost collagen production. For those looking to enhance their regimen further, consider using targeted treatments like facial masks designed to firm and smooth the complexion. Embracing these changes can dramatically improve the look and feel of your skin, helping you to not only look your best but feel great too.

Three older woman in robes smiling

2. Elevating Your Makeup Look

The key to elevating your makeup look is to focus on enhancing natural beauty with refined techniques and quality products. At Godefroy, we understand the importance of defining the eyes, which can transform your entire appearance. A standout product is our Instant Eyebrow Tint, perfect for giving sparse or graying brows a fuller, more youthful look without the hassle of daily application. This easy-to-use kit delivers long lasting color, allowing you to shape and enhance your eyebrows in a few simple steps. Complement this with a foundation that offers luminous coverage, a blush that brings a healthy color to the cheeks, and a lipstick in a shade that complements your skin tone. Together, these elements work harmoniously to create a sophisticated and age-appropriate makeup look that feels fresh and modern. 

@bylaurenmcdermott My lovely Mum, sunkissed and pretty! 😍 I work for @bobbibrownuk Products Used: Vitamin Enriched Eye Base Vitamin Enriched Face Base Extra Illuminating Balm Skin Corrector Stick Light Bisque Skin Concealer Stick Beige Skin Foundation Stick Nude Finish Illuminating Powder Medium Bronzer, Fresh Melon Pot Rouge, Cream Shadow Sticks in Bone, Taupe, Golden Bronze. Black Gel Liner & No Smudge Mascara. Sandwash Pink Lipstick. #bobbibrown #makeupover70 #70plusstyle #70plusmakeup #realskin #filterdrop #freshmakeup #makeuptutorial #matureskin #matureskinmakeup #makeupformum #motherofthebride #bridal #weddingmakeup ♬ Oh, Pretty Woman - Pomplamoose

3. How Hair Changes In Your 40s

As we age, our bodies go through changes and so does your hair. The closer we become to our 40s and 50s, we may notice color transformation in our hair, going from our natural color to gray. Hair becoming gray is inevitable, but that’s ok! If you’re not a fan of gray hair, Godefroy’s Tint Kit can help you touch up those pesky gray hairs on your roots and on our hairline. Now, if hair color is not what you’re worried about but rather you're worried about hair thinning, throw your worries out the window because Godefroy’s Double Lash and Brow Growth Serum can help. Our growth serum is made with castor oil which helps improve the growth and the thickness of hair, especially for your lashes and eyebrows. Rosemary oil is also known to help improve hair growth. There are a lot of tips on how to maintain your hair, and if you want to read more on hair growth, check out our blog about healthy eyelash and brow growth.

Older woman tweezing her brows

4. Makeup Recommendations For Mature Skin

No matter our age, it is still important to take care of our skin and use makeup products that will benefit rather than harm our skin. Instead of using heavy, full coverage foundations that may leave a “cakey” finish, perhaps you can try a lightweight tinted moisturizer like the BareMinerals Complexion Rescue Tinted Moisturizer (contain 30 SPF which is a bonus!). If you happen to have dark under eyes or dark blemishes, you can try Maybelline’s Instant Age Rewind Eraser Concealer, an affordable option for concealer. Lastly, if you want to have long-lasting eyebrows, without worrying about the color faded or any grays that may sneak in there, we have the perfect product for you. Godefroy’s Instant Eyebrow Tint is our natural tint that makes brow hair color last for up to 4 weeks.

Older woman applying makeup

Embracing beauty as you age is all about adapting your routines to meet the changing needs of your skin and hair. At Godefroy Beauty, we're dedicated to supporting you through every step of this journey with products tailored for mature women. Whether it's revitalizing your skin with skincare essentials, enhancing your eyebrows with our Instant Eyebrow Tint, or finding the perfect makeup products designed for older skin, we have everything you need to look and feel your best. Remember, age is just a number, and aging is not a restraint to beauty. With the right tools and techniques, you can continue to radiate beauty and confidence at any stage of life. Keep experimenting and enjoying the process of refining your style.

That wraps up our top 10 beauty tips! For more tips and trends, please consider subscribing to our newsletter. Check out our shop for natural, cruelty free tints and cosmetics.  

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