Winter Makeup Trends and 2024 Beauty Insights
By Maheen Virani
Winter Makeup Trends and 2024 Beauty Insights
By Maheen Virani
As the seasons change, fashion, makeup, and color palettes change with it. To adapt to the weather in your environment, you might have to change out some of your products from the summer. Like skin care for example; most people experience issues with dry skin during the winter and as a result opt for more moisturizing products. As you change out products, also think about switching out your summer/fall colors for winter shades. But with trends changing so fast, keeping up with them can be exhausting.That is why we are here to tell you about everything current in the beauty world! Godefroy will keep you updated on everything from winter skincare to 2024 trend forecasts. Keep reading to learn more!
Winter Skin Prep:
Prepping your skin during the winter is extremely important! Depending on where you live, your skin can become extremely dry, and will require extra love. Even if you are not wearing makeup, it is essential to keep up with your skincare. Luckily, we are skincare connoisseurs here at Godefroy. We would first advise you to figure out which type of skin you have, and based on that pick a moisturizer that works best for you.
Someone with typically dry skin will have extremely dry skin in colder climates, so we would advise you to use a thicker moisturizer meant to lock moisture in. If you usually have oily skin, you should still be moisturizing especially during the colder months. You should opt for a more gel-like moisturizer, or one that is water-based, that will keep your skin hydrated but not make your skin oilier. Adding a hydrating serum to your routine can also help give your skin the boost it needs. While you’re at it, don’t forget to keep your lips moisturized as well!
Winter Makeup Product Recommendations:
After you have finished your new and improved skincare routine, you can move on to makeup! We recommend choosing more hydrating options for these particularly dry months. Having a base that is too dry can make your makeup crease and look cakier or flaky. At Godefroy, we love the Dior Forever Skin Glow Foundation and the Lancome Teint Idole Ultra Wear Foundation. Moving onto concealer, we recommend Nars Radiant Creamy Concealer or the e.l.f Hydrating Camo Concealer. These products will help your makeup look smooth and flawless even if your skin is acting up. The key to a flawless base is always using products that work with your skin!
For the winter, bold brows are in! We recommend a brow tint that will last you for weeks, and we recommended choosing a darker shade like black or dark brown. These shades will make your brows bolder and more pronounced. Not sure how to tint your brows at home? Don't worry, we have a guide that covers everything you need to know.
If you have been on TikTok these days, you know “cold girl” makeup is all the rage. Cold girl makeup is a trend that has been around since last year and recently resurfaced on TikTok. This makeup trend emphasizes blush and highlighter. It mimics how flushed our skin gets when we are out during the chilly weather. Like every other makeup trend, you start with your foundation and concealer to your liking. You then add a very pigmented blush, preferably one that has a cool tone. Then you apply light eyeshadow and top it off with a white/cool toned highlighter on your inner eye corners. For lips, it is completely up to you but preferably, use a bright pink or red lip-gloss to mimic the color of your lips when you are in the cold.
@jasminnlily_ it’s tiiimeee ❄️⛄️ the lip is my fave part
♬ original sound - ci
Along with this trendy look, many people like to sport cool darker tones, whether that be eye shadow or lipstick. Colors like gray, blue, green, cool toned browns, and even black are popular throughout the holiday season. Silver and gold are also immensely popular both in shimmer and glitter form. You can pair these eyeshadow looks with a berry-toned or red lipstick to create the perfect holiday look. Moving onto some of the more difficult products like eyeliner, eyebrow pencils, and mascara, we want something that will last all day. Smudge proof makeup can sometimes be hard to achieve during Winter because the weather is so unpredictable. We recommend sticking to waterproof mascaras, eyeliners, and eyebrow pencils to prevent smudging. Another time efficient and smudge proof product to keep your eyebrows filled is our eyebrow tint kit! This can last you up to 4 weeks and save you so much time in the morning.
Beauty Insights for 2024:
A fun way to spice up your makeup for 2024 is using the Pantone Color of the Year. The color of 2024 is Peach Fuzz. You can incorporate this color into your makeup by using it as your blush, on your lips, or your eyes. If you are not someone that usually wears vibrant color, this can be a subtle way to add just a pop of color to your look! Another makeup trend we predict will become more popular is the frosted lips trend. This was worn a lot back in the 90s’, but in the past couple of years we usually stuck to glossy or matte lip formulas. Another trend we predict is the increase in sustainable beauty products. Brands like ILIA, OSEA, Biossance, and ourselves, Godefroy Beauty have proven to work best on sensitive skin and are a must have for 2024.
In Conclusion
The beauty world changes so fast, and we always see new products and techniques that can be overwhelming. Some of these trends might just be a revival of the way you did your makeup when you were younger! Nonetheless, it can be fun to go back and revisit that time. We hope this helps provide some fun beauty inspiration for the new year! It can be frightening to try out current trends, but you never know... it might become your new favorite. Questions or comments? Let us know below 😊 Be sure to check out our most recent blog: Top Facial Hair Care Products for a Healthy Beard.
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